Farmers Insurance Goes ‘Green’ for Homeowners

Los Angeles, CA – With an industry-leading commitment to the environment, The Farmers Insurance Group of Companies® has began offering a new eco-friendly product for its Texas customers wishing to ‘go green”. Called “Eco-Rebuild”, this new endorsement will supplement Farmers homeowners insurance by allowing customers to replace destroyed property in ways beneficial to the environment.

“We are excited to bring this product to the market and give our earth-conscious customers an option previously not available to them,” said Jeff Reinig, Farmers Insurance Senior Vice President of Home Product Management. “This is quite literally an investment in our global future and we are excited to be the industry leaders.”

The “Eco-Rebuild” endorsement includes:

•$25,000 for extra costs incurred to rebuild or replace with “green” materials.

•If the house is an Energy Star Qualified Home, the endorsement will cover the cost of upgrading damaged property to meet new Energy Star requirements.

•Reimbursement for recycling debris rather than disposal.

•Reimbursement for extra costs incurred by using other means of power in the event of loss of alternative power generating equipment.

In addition to Texas , the product is also available in 28 other states: Alabama , Arizona , Arkansas , California , Colorado , Idaho , Illinois , Indiana , Iowa , Kansas , Michigan , Minnesota , Missouri , Nebraska , New Mexico , North Dakota , Ohio , Oklahoma , Oregon , South Dakota , Tennessee , Utah , Virginia , Washington , Wisconsin and Wyoming .

This is one of many “green” products Farmers offers its customers including a discount for owning a hybrid vehicle and other green initiatives offered through Zurich Financial Services.

About Farmers Insurance Group:
Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers® is the nation’s third-largest Personal Lines Property & Casualty insurance group. Property and casualty products are underwritten and issued by the Farmers Exchanges and their subsidiaries, which Farmers Group, Inc. manages but does not own. Headquartered in Los Angeles, Farmers insurers provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households. For more information about Farmers, visit our Web site at

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